Resume
INNOVATIVE COMMUNICATIONS PROFESSIONAL
Digital & Traditional Marketing |Storytelling | Branded Content Development | Writing & Editing
Creative, driven, and resourceful communications professional with demonstrated hands-on experience driving brand visibility, growth, and consumer and customer engagement through premium storytelling, captivating content, and dynamic brand development strategies, including customer interactions. Proven track record of increasing conversions and metrics, by planning and orchestrating integrated campaigns and events and leading successful launches. Influential speaker, communicator, and leader, delivers robust strategies and actions plans while managing multiple projects on deadline
Areas of Expertise
- Strategic & Creative Development
- Digital & Social Media Platforms
- Event & Campaign Management
- Brand Identity & Ideation
- Full Content Lifecycle
- SEO & SMO
- Product & Brand Development
- Communications & Public Relations
- Sales & Marketing Collateral
Professional Experience
Table to Table - Content Specialist
Grew visibility, brand reputation, and overall results by utilizing both digital and print skill sets to own and drive the creation of all content for a $48M nonprofit, from concept to publishing and marketing to distribution, including blog posts, daily social media posts, photographs, videos, print and digital appeals, e-newsletters, and SEO-friendly website content.
- Raised more than $3M+ in donations, including $300K in donations via skillfully developed print and digital campaigns.
- Elevated website profile by increasing new user website traffic & active users by 136% and organic search results by 76%.
- Expanded Instagram, LinkedIn, and Facebook reach by 372%, 210%, and 90%, respectively with daily engaging content
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